GoPro HD camera concept

GoPro make some awesome digital cameras for action sports. I had some spare time a few months ago and had always thought GoPro should produce a HD version of their Hero wide camera. Low and behold they are about to launch a HD version! I put this little video together as a bit of fun and as practice using Cinema 4D and CS3. I gave the HD concept the name 'superhero' to give the camera an ultra performance identity as much of the action captured by it would be 'superhuman'. The idea behind the updated logo was to introduce an 'audio visual' brand element that could work as a sign off to the logo or on its own. The pack concept uses zero plastic is recyclable and re-usable as carry case. For more on GoPro cameras and myself